> ## Documentation Index
> Fetch the complete documentation index at: https://docs.userogue.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Capture Teams

> Stop losing because you put the wrong people in charge of your biggest opportunities

## Get the Right People in the Right Roles

Most capture failures aren't about bad strategies or poor proposals - they're about putting the wrong person in charge or not having the right mix of skills on the team. You can't win a \$50M deal with a part-time capture manager who's never done government work, just like you can't build customer relationships with an engineer who's afraid to pick up the phone.

**The expensive reality**: Great companies lose winnable deals because they treated capture like a side job instead of the specialized discipline it is.

## The Four People You Actually Need

### The Capture Manager (Your Field General)

**What they actually do**: Keep everyone focused on winning instead of just doing their part
**Why you need them**: Someone has to think about the whole picture while everyone else focuses on their piece
**What makes them good**: They've won deals like this before and know what really matters
**Common mistake**: Using someone who's never managed a government capture before

### The Relationship Builder (Your Intelligence Network)

**What they actually do**: Find out what the customer really wants and who really decides
**Why you need them**: Government decisions happen in conversations, not just evaluations
**What makes them good**: People trust them and tell them things they don't tell other vendors
**Common mistake**: Assigning this to someone who thinks relationship building is spam emails

### The Technical Architect (Your Solution Designer)

**What they actually do**: Figure out how to solve the customer's problem better than anyone else
**Why you need them**: You can't win on relationships alone - your solution has to actually work
**What makes them good**: They understand both the technical problem and the business constraints
**Common mistake**: Using your best engineer who has no idea what government actually needs

### The Pricing Strategist (Your Profit Protector)

**What they actually do**: Find the price that wins the deal without losing your shirt
**Why you need them**: Price wrong and you either lose or win a deal that bankrupts you
**What makes them good**: They know what similar work actually costs and what competitors charge
**Common mistake**: Having your accountant guess at what government work should cost

## Size Your Team to the Prize

### Small Deals (Under \$10M): Keep It Lean

**The reality**: You can't afford a full-time team, but you still need to win

* **One person wearing multiple hats** - your capture manager also builds relationships and may handle technical
* **Borrowed expertise** - get pricing help from someone who knows this market
* **Focus on the essentials** - relationships and a solid technical approach
  **Don't skimp on**: Customer intelligence and competitive analysis

### Medium Deals (\$10-100M): Build the Core Team

**The reality**: Now it's worth investing in dedicated people, but keep it focused

* **Full-time capture manager** - this is their only job until you win or lose
* **Dedicated relationship person** - someone whose job is knowing the customer
* **Technical lead who gets government** - not just your best engineer
* **Real pricing expertise** - someone who's priced government work before
  **Add specialists as needed**: Subject matter experts, proposal writers

### Big Strategic Deals (Over \$100M): Go All In

**The reality**: These deals can make or break your company - staff accordingly

* **Senior capture executive** - your best person with a proven track record
* **Relationship team by stakeholder** - different people for different customer groups
* **Technical dream team** - your A-players with government experience
* **Full-time competitive intelligence** - someone watching every competitor move
  **Support the team**: Dedicated admin, proposal support, whatever they need to win

## How to Build a Team That Actually Wins

<Steps>
  <Step title="Figure Out What You're Really Up Against">
    * **How complex is this work?** (Determines if you need senior technical people)
    * **Who are the decision makers?** (Determines who needs relationships with whom)
    * **Who else is bidding?** (Determines how strong your team needs to be)
    * **How long do we have?** (Determines if you can build relationships or just execute)
  </Step>

  <Step title="Match People to the Challenge">
    * **Size the team to the prize** - don't send junior people to major battles
    * **Get the skills you actually need** - not just the skills you have available
    * **Plan for the whole journey** - capture through contract performance
    * **Budget for the team you need** - not the team you can afford
  </Step>

  <Step title="Pick Your Players">
    * **Capture manager**: Has won deals like this before (not just managed projects)
    * **Relationship builder**: Already knows this customer or can build trust quickly
    * **Technical leader**: Understands both the technology and the government
    * **Pricing expert**: Knows what government work costs and what competitors charge
  </Step>

  <Step title="Set Up for Success">
    * **Make roles crystal clear** - who decides what, who owns what outcomes
    * **Establish regular communication** - weekly team calls, monthly customer reviews
    * **Give someone final authority** - capture manager makes the calls
    * **Track what matters** - customer relationships, competitive position, team performance
  </Step>
</Steps>

## Team Communication Framework

### Regular Meetings

* **Weekly Team Calls**: Status updates, issue resolution, coordination
* **Bi-weekly Customer Reviews**: Stakeholder feedback, relationship updates
* **Monthly Strategy Sessions**: Competitive assessment, approach refinement
* **Quarterly Executive Reviews**: Senior leadership alignment and support

### Communication Tools

* **Team Chat Channels**: Real-time communication and quick updates
* **Document Sharing**: Centralized access to capture materials
* **Project Management**: Task tracking and deadline management
* **Video Conferencing**: Regular team meetings and customer interactions

### Information Flow

* Customer intelligence flows from BD to entire team
* Technical insights shared from leads to capture manager
* Competitive intelligence distributed to all team members
* Pricing analysis shared with technical and BD teams

## Performance Management

### Individual Accountability

* Clear role definitions and expectations
* Regular one-on-one check-ins with capture manager
* Milestone-based performance tracking
* Contribution recognition and feedback

### Team Performance Metrics

* Customer engagement frequency and quality
* Competitive intelligence gathering effectiveness
* Technical solution development progress
* Overall capture plan execution status

### Success Criteria

* Achievement of capture milestones on schedule
* Positive customer feedback and relationship building
* Competitive differentiation and positioning success
* Seamless transition to proposal development

Ready to learn about [resource allocation](/capture/team-management/resource-allocation) strategies?
