Government contracts take 12-24 months from discovery to award. A lot can happen in that time - amendments, deadline changes, new competitors, key personnel moves. Miss one critical update and you could lose a contract you spent a year pursuing.
What’s happening: You find out about the opportunity (through SAM.gov, networking, or intelligence)
Your focus: Figure out if this is worth pursuing
Timeline: Can be 6-18 months before the RFP drops
2
Decision Point
What’s happening: Time to decide if you’re going to chase this or not
Your focus: Honest assessment - can you win this? Should you?
Critical moment: Bid/no-bid decision determines everything that follows
3
Capture Phase
What’s happening: Active pursuit - this is where you actually win the contract
Your focus: Build relationships, position your solution, gather intelligence
Timeline: Usually 3-12 months (the longer the better for relationship building)
4
Proposal Phase
What’s happening: RFP is out and you’re writing your response
Your focus: Execute on all the positioning work you did during capture
Timeline: 30-90 days (tight deadlines, high stress)
5
Evaluation
What’s happening: Government reviews all proposals and makes their decision
Your focus: Answer questions, give presentations, stay engaged
Timeline: 30-180 days (feels like forever)
6
Award
What’s happening: Winner announced and contract negotiations begin
Your focus: If you won - celebrate and start performance. If you lost - capture lessons learned