This guide explains how to use UseRogue’s tone settings to adjust your proposal writing style.
These settings help you create clear, effective proposals for government evaluators.
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UseRogue’s Tone of Voice Settings help match your writing style to your organization’s voice
and solicitation requirements. Here’s how each setting works:
Description: This setting controls how complex your proposal language is, including
sentence structure, vocabulary, and concept difficulty. It matches the educational
level needed to understand the content.Scale Explanation:
1-4: Very simple, elementary language suitable for young readers or basic
communications
5-8: Middle school to early high school level, appropriate for general audience
materials
9-12: Late high school to undergraduate level, suitable for professional
documents
13-14: Graduate level, highly sophisticated language for technical or
specialized audiences
Recommended Setting: For government proposals, use grade level 12-14. This
shows technical expertise while staying clear and accessible. You can use industry
terms and complex concepts without being overly academic.Example:
Grade Level 6: “We will make the software better and easier to use.”
Grade Level 12: “Our team will implement iterative enhancements to optimize
the software’s functionality and user interface, resulting in improved efficiency
and user experience.”
Grade Level 14: “Through the application of advanced algorithmic
improvements and user-centric design principles, our team will effectuate a
paradigm shift in the software’s operational efficacy and human-computer
interaction modalities.”
Description: This setting balances active and passive voice in your writing.
Active voice (“We completed the project”) is direct and engaging. Passive voice
(“The project was completed”) focuses on results and maintains objectivity.Scale Explanation:
1-3: Heavily passive voice, emphasizing actions and results over actors
4-6: Balanced mix of active and passive, providing variety and flexibility in
sentence structure
7-10: Predominantly active voice, creating a strong, direct, and engaging tone
Recommended Setting: Aim for 8-9 to maintain a strong, direct tone that
emphasizes your company’s actions and capabilities. This range creates a confident,
assertive voice that clearly communicates your organization’s ability to deliver
results. It helps evaluators easily understand who is responsible for each action and
outcome, enhancing the overall clarity and impact of your proposal.Example:
Passive (2): “The project milestones will be achieved according to the
specified timeline.”
Balanced (5): “Our team will achieve the project milestones, ensuring that
each deliverable is completed on schedule.”
Active (8): “Our experienced project management team will drive the
achievement of all milestones, proactively managing resources to ensure on-
time delivery of every project component.”
Description: This setting adjusts how positive or negative your writing sounds
through word choice and phrasing.Scale Explanation:
1-3: Cautious, risk-focused tone that highlights challenges and potential
issues
4-6: Neutral, balanced tone that presents information without strong emotional
coloring
7-10: Optimistic, opportunity-focused tone that emphasizes positive outcomes
and possibilities
Recommended Setting: Use 7-8 for most proposals. This shows confidence
and professionalism while acknowledging challenges. It helps balance optimism
with realistic assessment of project complexity.Example:
Sentiment 3: “Despite the numerous challenges inherent in this project, we
will attempt to meet the stated goals.”
Sentiment 5: “We understand the project’s complexities and have developed
strategies to address both opportunities and challenges.”
Sentiment 8: “We are confident in our ability to exceed project goals,
leveraging our proven expertise to transform challenges into opportunities for
innovation and exceptional performance.”
Description: This setting balances facts with opinions. It ranges from purely
factual statements to expert interpretations based on experience.Scale Explanation:
1-3: Highly objective, fact-focused language with minimal interpretation
4-6: Balanced mix of facts and informed opinions, providing context and
analysis
7-10: More subjective, emphasizing expert opinions, interpretations, and
evaluative statements
Recommended Setting: For government proposals, aim for 5-6 to maintain
credibility while allowing for some persuasive language. This range allows you to
present factual information about your capabilities and past performance, while also
providing valuable insights and interpretations that demonstrate your expertise. It
helps evaluators understand not just what you’ve done, but why your approach is
effective.Example:
Objective (2): “Our company completed 15 similar projects in the past five
years, each delivered on time and within budget.”
Balanced (5): “Our track record of 15 successful similar projects in the past
five years demonstrates our unparalleled expertise in this domain. We believe
this experience uniquely positions us to exceed expectations on this project.”
Subjective (8): “Our exceptional performance on 15 similar projects clearly
establishes us as the industry leader, making us the ideal choice for this
critical initiative.”
Description: This setting balances specific details with general concepts.
Concrete language uses clear examples, while abstract language focuses on theories
and ideas.Scale Explanation:
1-3: Highly abstract, focusing on concepts, theories, and overarching ideas
4-6: Balanced mix of concrete examples and abstract concepts
7-10: Very concrete, emphasizing specific details, examples, and tangible
outcomes
Recommended Setting: Aim for 7-8 to provide clear, tangible examples and
specifics that support your claims. This range ensures your proposal is grounded in
concrete details and real-world examples, making it easier for evaluators to
understand and appreciate your capabilities. It allows for some discussion of higher-
level concepts while primarily focusing on specific, measurable outcomes and
actions.Example:
Abstract (3): “We will leverage innovative methodologies to enhance
operational paradigms.”
Balanced (5): “Our approach combines cutting-edge technologies with proven
project management techniques to improve operational efficiency.”
Concrete (8): “We will increase operational efficiency by 30% within six
months by implementing our proprietary AI-driven workflow optimization
system, which has already yielded a 25% productivity boost in three similar
government projects.”
Description: This setting controls writing complexity, including sentence
structure, vocabulary, and concept density. It ranges from simple statements to
detailed technical explanations.Scale Explanation:
1-3: Simple, straightforward language with basic sentence structures and
common vocabulary
4-6: Moderate complexity, incorporating some technical terms and varied
sentence structures
7-10: Highly complex, sophisticated language with advanced vocabulary and
intricate sentence structures
Recommended Setting: Use 7-8 for government proposals. This level lets you
show technical expertise while keeping content clear and accessible. You can use
industry terms while maintaining readability.Example:
Complexity 3: “We will use good project management to finish on time and
within budget.”
Complexity 6: “Our proven project management methodology ensures timely
completion and cost-effectiveness through careful planning and risk mitigation
strategies.”
Complexity 8: “Our proprietary agile project management framework,
underpinned by advanced predictive analytics and real-time resource
optimization algorithms, facilitates proactive risk mitigation and enables
dynamic resource allocation. This approach consistently yields on-time,
within-budget project delivery while maintaining the flexibility to adapt to
evolving requirements and unforeseen challenges.”